Google Ads Keywords for Ecommerce In our last post we touched on the more advanced boolean operator approach but concluded with a preview to keyword matching options. Specifically, when bidding, it's the option to choose either: broad, phrase or exact match parameters. In the context of keywords and writing great ads for your ecommerce store, the [...]
Google Ads Selecting Keywords As we continue our series to demystify Google Ads Campaigns, specifically selecting keywords for Google Ads, you might say the fun part is next. In last week's post, "Understanding the 3 Layers of Google Ads," we took a dive into the main components of a Google Ad Campaign. First, account organization, [...]
E-Commerce Stores and Google Ads In our previous blog post, "How to Drive Traffic to Your Site Using Google Ads, " the significance of Google Ads as a primary SEM (search engine marketing) tool was our topic. Now, let's discuss the how and roll up our digital marketing sleeves. First, a word about this post's [...]
Google Adwords and Driving Traffic It's now been more than 20 years since Google launched Adwords, today known simply as Google Ads. Now, according to Wikipedia, "Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. In 2021, Google Ads generated US$257.6 billion." There is perhaps no better way [...]
Google Skillshop - Online Business Products As of this writing there are 15 topics in Googles newish learning platform, so let's get started. Google Skillshop, formerly Academy for Ads, is a training hub for business owners and marketing practitioners alike. Today, no matter what size your company, terms like digital transformation may apply to your [...]
Free Google Training and Certifications Earlier this year, The Wall Street Journal and every other major financial publication reported what Adweek put most succinctly. "Google parent Alphabet continued to post double digit increases in revenue." Specifically through ad sales, which make up over 80% of Google's revenue. It's no wonder Google provides a variety of marketing tools for [...]
What is Performance Marketing On November 2021 Google announced it was replacing Local Campaigns and Smart Shopping with Performance Max. Google explains the new program as a way for "performance advertisers" to access all of their ads inventory from a single campaign. Wait a minute, what is performance marketing and advertising? If your ecommerce store [...]
Shopping for Makeup and Beauty Products Online If you are looking to set up an online store and are wondering what products to consider, makeup and beauty products are becoming one of the most popular products. However, there are important features to consider when shopping for makeup and beauty products online. Returning Makeup: Shopping Online [...]
Ecommerce Retargeting with Emails Retargeting clients is the last stage of email marketing for ecommerce in this series. Marketing automation's shining star is the ability to retarget and segment messaging. However, without the added touch of personalization your email nurturing campaign wont be fully realized. Keep in mind that shoppers who visit your website will [...]
Email Marketing Automation and Fulfillment In last week's post about email marketing software, we ended with a conversation about advanced email marketing automation tools. Specifically, from Mailchimp and Constant Contact, to help guide the discussion in the context of pros and cons. Next, let's visualize one of your customers making a purchase and is greeted by your [...]