Conversational Marketing Solution for Ecommerce Sites How about we begin this week's post with a history question? Who remembers the Microsoft Office Assistant? It was called Clippy and holds the distinction as the predecessor of today's chat bots. Chippy was the first chat bot I knew and possibly the start of conversational marketing. It might [...]
Adobe Reports on Online Shopping and Inflation As reported by Forbes, "Inflation Cost Online Shoppers 2.8 Billion in March, Adobe Reports," online shopping and inflation are growing major economic concerns. Items in categories such as apparel and groceries are getting the worst of it, along with soaring gas prices. So as we take a lap [...]
Online Stores Promoted by Google Ads - Quality Ratings The expression "I love it when a plan comes together," perfectly describes the feeling you might get with great Google Ad Scores. By the way, that expression was first popularized by John "Hannibal" Smith, played by George Peppard, in the TV show "The A-Team." Perhaps you [...]
Signs there's Something Wrong with Google Ads Earlier, in our online marketing series, the concept of user intent was a sub topic. We now know that user intent plays a big part in an expert advertising campaign. However, you may still be asking yourself "what's wrong with my Google Ads?" After all, landing pages are [...]
Ecommerce Digital Marketing Review As we pull out of pandemic-era economics there's a lot to cover in the rearview mirror. First, shipping container issues and inventory news made an impact on almost everyone in the e-commerce realm. Here, at My Fulfillment Company, we thought it would be helpful to learn how to increase ecommerce sales using [...]
Benefits of Great Pay Per Click Landing Pages In the last blog post, "Landing Pages for Google Ads," the concept of a moving target explained the dynamic nature of Google Ads. Also discussed was thinking of search engine marketing in terms of intent for Google Ads. Understanding intent is mission critical with pay per click landing pages. There are [...]
What is a Google Ad Landing Page? As the My Fulfillment Company blog series continues to help e-commerce partners understand Google Ads, we'll do something never before attempted in explaining landing pages. First, you might be wondering, how is a navy aircraft carrier image helping me understand what makes a Google Ad landing page? However, by [...]
Google Ads for Ecommerce: Scheduling Finally, in our series featuring Google Ads we are ready to focus on one of the final stages for Ecommerce, scheduling. If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling. Technically speaking, flight information display systems [...]
Google Ads Keywords for Ecommerce In our last post we touched on the more advanced boolean operator approach but concluded with a preview to keyword matching options. Specifically, when bidding, it's the option to choose either: broad, phrase or exact match parameters. In the context of keywords and writing great ads for your ecommerce store, the [...]
Google Ads Selecting Keywords As we continue our series to demystify Google Ads Campaigns, specifically selecting keywords for Google Ads, you might say the fun part is next. In last week's post, "Understanding the 3 Layers of Google Ads," we took a dive into the main components of a Google Ad Campaign. First, account organization, [...]