Online Shopping and Inflation 2022 part II

Inflation Drops as Online Shopping Continues to Rise Last week this blog series brought news from one of my newest interest Adobe's Digital Price Index. In this episode, it's part II of our online shopping and inflation 2022 report. There's still time to read Online Shopping and Inflation Part I. That Forbes article "Inflation Cost [...]

By | 2022-07-26T12:54:13-04:00 July 26th, 2022|Categories: ecommerce|Tags: , , |Comments Off on Online Shopping and Inflation 2022 part II

What is the Adobe Digital Economy Index?

Move Over Google: Adobe's Digital Economy Index In a recent blog, Online Shopping and Inflation 2022, Adobe's March report caught the attention of several subscribers. For e-commerce entrepreneurs, one factoid in particular. "In 2021, 41.8% of e-commerce overall was driven by just three categories: groceries, electronics and apparel."  Visit Adobe and download their digital economy [...]

By | 2022-07-20T11:25:05-04:00 July 20th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on What is the Adobe Digital Economy Index?

Ecommerce 2022 Check-In

Ecommerce and the Big Event's 2022 Agenda Last month at the New York Hilton, Midtown, one of the big Ecommerce 2022 events was held. In their own words the folks at CommerceNext aim to "harness the collective wisdom of our community to help marketers grow their businesses and advance their careers." However, upon reviewing the [...]

By | 2022-07-12T09:00:49-04:00 July 13th, 2022|Categories: ecommerce, Fulfillment, Warehousing|Tags: , , |Comments Off on Ecommerce 2022 Check-In

Conversational Commerce and Your Online Store

E-Commerce and Conversational Tools Last week's blog took a dive into conversational marketing and the tool synonymous with the craft, DRIFT. Conversational commerce is a bit broader and could be a fit for your online store. Chris Messina, inventor of the hashtag, gets credit for term. He cites "conversational commerce" in a 2015 Medium article. [...]

By | 2022-07-05T19:17:07-04:00 July 6th, 2022|Categories: ecommerce|Tags: , , , , |Comments Off on Conversational Commerce and Your Online Store

Conversational Marketing, Does My Ecommerce Site Need a Chat Bot?

Conversational Marketing Solution for Ecommerce Sites How about we begin this week's post with a history question?  Who remembers the Microsoft Office Assistant?  It was called Clippy and holds the distinction as the predecessor of today's chat bots. Chippy was the first chat bot I knew and possibly the start of conversational marketing. It might [...]

By | 2022-06-30T13:26:18-04:00 June 29th, 2022|Categories: ecommerce|Tags: , , |Comments Off on Conversational Marketing, Does My Ecommerce Site Need a Chat Bot?

Online Shopping and Inflation 2022

Adobe Reports on Online Shopping and Inflation As reported by Forbes, "Inflation Cost Online Shoppers 2.8 Billion in March, Adobe Reports," online shopping and inflation are growing major economic concerns. Items in categories such as apparel and groceries are getting the worst of it, along with soaring gas prices. So as we take a lap [...]

By | 2022-06-21T08:43:41-04:00 June 22nd, 2022|Categories: ecommerce|Tags: , , |Comments Off on Online Shopping and Inflation 2022

Google Ads Scores and Your Online Store

Online Stores Promoted by Google Ads - Quality Ratings The expression "I love it when a plan comes together," perfectly describes the feeling you might get with great Google Ad Scores. By the way, that expression was first popularized by John "Hannibal" Smith, played by George Peppard, in the TV show "The A-Team." Perhaps you [...]

By | 2022-06-15T10:26:19-04:00 June 15th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Google Ads Scores and Your Online Store

What’s Wrong with My Google Ads?

Signs there's Something Wrong with Google Ads Earlier, in our online marketing series, the concept of user intent was a sub topic. We now know that user intent plays a big part in an expert advertising campaign. However, you may still be asking yourself "what's wrong with my Google Ads?" After all, landing pages are [...]

By | 2022-06-07T16:06:52-04:00 June 8th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on What’s Wrong with My Google Ads?

How to Increase Ecommerce Sales using Digital Marketing

Ecommerce Digital Marketing Review As we pull out of pandemic-era economics there's a lot to cover in the rearview mirror. First, shipping container issues and inventory news made an impact on almost everyone in the e-commerce realm. Here, at My Fulfillment Company, we thought it would be helpful to learn how to increase ecommerce sales using [...]

By | 2022-05-31T15:41:08-04:00 June 1st, 2022|Categories: ecommerce, Fulfillment|Tags: , , , , |Comments Off on How to Increase Ecommerce Sales using Digital Marketing

PPC Landing Pages and User Intent

Benefits of Great Pay Per Click Landing Pages In the last blog post, "Landing Pages for Google Ads," the concept of a moving target explained the dynamic nature of Google Ads. Also discussed was thinking of search engine marketing in terms of intent for Google Ads.  Understanding intent is mission critical with pay per click landing pages. There are [...]

By | 2022-05-24T13:42:15-04:00 May 25th, 2022|Categories: ecommerce|Tags: , , , , |Comments Off on PPC Landing Pages and User Intent