Benefits of Great Pay Per Click Landing Pages In the last blog post, "Landing Pages for Google Ads," the concept of a moving target explained the dynamic nature of Google Ads. Also discussed was thinking of search engine marketing in terms of intent for Google Ads. Understanding intent is mission critical with pay per click landing pages. There are [...]
What is a Google Ad Landing Page? As the My Fulfillment Company blog series continues to help e-commerce partners understand Google Ads, we'll do something never before attempted in explaining landing pages. First, you might be wondering, how is a navy aircraft carrier image helping me understand what makes a Google Ad landing page? However, by [...]
Google Ads for Ecommerce: Scheduling Finally, in our series featuring Google Ads we are ready to focus on one of the final stages for Ecommerce, scheduling. If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling. Technically speaking, flight information display systems [...]
Google Ads Keywords for Ecommerce In our last post we touched on the more advanced boolean operator approach but concluded with a preview to keyword matching options. Specifically, when bidding, it's the option to choose either: broad, phrase or exact match parameters. In the context of keywords and writing great ads for your ecommerce store, the [...]
Google Ads Selecting Keywords As we continue our series to demystify Google Ads Campaigns, specifically selecting keywords for Google Ads, you might say the fun part is next. In last week's post, "Understanding the 3 Layers of Google Ads," we took a dive into the main components of a Google Ad Campaign. First, account organization, [...]
E-Commerce Stores and Google Ads In our previous blog post, "How to Drive Traffic to Your Site Using Google Ads, " the significance of Google Ads as a primary SEM (search engine marketing) tool was our topic. Now, let's discuss the how and roll up our digital marketing sleeves. First, a word about this post's [...]
Searching for a Fulfillment Company Nearby? If you are in the the metro Atlanta area, looking for a fulfillment company, you have come to the right place. First, we offer traditional inventory management and operational expertise. Next, our account management services bundled with eCommerce fulfillment provides a one-stop-shop. Family-Oriented Fulfillment Business Formerly, OneLabel Fulfillment, we began [...]
Google Adwords and Driving Traffic It's now been more than 20 years since Google launched Adwords, today known simply as Google Ads. Now, according to Wikipedia, "Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. In 2021, Google Ads generated US$257.6 billion." There is perhaps no better way [...]
The Importance of Online Order Fulfillment in E-Commerce More than 40% of a typical online store's revenue is from repeat business. That statistic speaks to the importance of online order fulfillment in e-commerce. As many sales experts will tell you, it’s easier and less expensive to keep existing business than it is to keep having [...]
Google Skillshop - Online Business Products As of this writing there are 15 topics in Googles newish learning platform, so let's get started. Google Skillshop, formerly Academy for Ads, is a training hub for business owners and marketing practitioners alike. Today, no matter what size your company, terms like digital transformation may apply to your [...]