Performance Marketing for Small Businesses

What is Performance Marketing On November 2021 Google announced it was replacing Local Campaigns and Smart Shopping with Performance Max. Google explains the new program as a way for "performance advertisers" to access all of their ads inventory from a single campaign. Wait a minute, what is performance marketing and advertising?  If your ecommerce store [...]

By | 2022-03-09T08:50:47-05:00 March 9th, 2022|Categories: ecommerce|Tags: , , |Comments Off on Performance Marketing for Small Businesses

What to know when Shopping for Makeup and Beauty Products Online

Shopping for Makeup and Beauty Products Online If you are looking to set up an online store and are wondering what products to consider, makeup and beauty products are becoming one of the most popular products. However, there are important features to consider when shopping for makeup and beauty products online. Returning Makeup: Shopping Online [...]

Ecommerce Retargeting

Ecommerce Retargeting with Emails Retargeting clients is the last stage of email marketing for ecommerce in this series. Marketing automation's shining star is the ability to retarget and segment messaging.  However, without the added touch of personalization your email nurturing campaign wont be fully realized.  Keep in mind that shoppers who visit your website will [...]

By | 2022-02-21T10:27:24-05:00 February 23rd, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Ecommerce Retargeting

How Email Marketing Automation Helps Order Fulfillment

Email Marketing Automation and Fulfillment In last week's post about email marketing software, we ended with a conversation about advanced email marketing automation tools. Specifically, from Mailchimp and Constant Contact, to help guide the discussion in the context of pros and cons. Next, let's visualize one of your customers making a purchase and is greeted by your [...]

By | 2022-02-15T10:47:59-05:00 February 16th, 2022|Categories: ecommerce|Tags: , , , , |Comments Off on How Email Marketing Automation Helps Order Fulfillment

Email Marketing Software Part II

Email Marketing: Digital Marketing Tools Rounding out the top tools for digital marketing, email marketing is often last on the list. However, as they say, last but not least as email marketing efforts require coordination with the other top five tools. Today's digital marketing experts understand that social media, design tools, analytics tools and content marketing [...]

By | 2022-02-14T11:16:43-05:00 February 9th, 2022|Categories: ecommerce|Tags: , , , , , |Comments Off on Email Marketing Software Part II

Email Marketing Software

Email Marketing Software for eCommerce In an earlier post we talked about digital transformation and urged readers to embrace the advantages afforded by technology. Last week in our topic, what's old is new again, we begin to discuss the transformative opportunities in email technology. While some may point to their inbox as a cluttered mess it's up [...]

By | 2022-02-02T12:21:52-05:00 February 2nd, 2022|Categories: ecommerce|Tags: , , , , , |Comments Off on Email Marketing Software

The Future of Ecommerce Marketing is Now

The Future of Your Ecommerce Marketing As we move forward into the new year and look for better more efficient ways of ecommerce marketing, it's not if but when you run into "digital transformation." Earlier this month in our blog we shared our thoughts with the post: "eCommerce Digital Transformation." Of course, as online marketing [...]

By | 2022-01-25T15:14:40-05:00 January 26th, 2022|Categories: ecommerce, order fulfillment software|Tags: , , , |Comments Off on The Future of Ecommerce Marketing is Now

eCommerce Digital Transformation

It's time for eCommerce Digital Transformation A new year is upon us and it signals another leap in society and consumer behavior, it's time for ecommerce digital transformation.  It's year three of the 21st Century and most all online retailers are well into Web 2.0. We are in our second year of the pandemic and [...]

By | 2022-01-18T16:22:46-05:00 January 19th, 2022|Categories: ecommerce, online returns, order fulfillment software, Warehousing|Tags: , , |Comments Off on eCommerce Digital Transformation

eCommerce Platforms

What is an eCommerce Platform? Chances are for those of you reading this blog the idea of an eCommerce platform is a natural progression. You are in the online marketing and retail business because of a knack for both product sales and technology. E-Commerce platforms take many shapes and sizes but they all provide a [...]

By | 2022-01-11T15:28:53-05:00 January 12th, 2022|Categories: ecommerce|Tags: , , |Comments Off on eCommerce Platforms

2022 E-commerce Predictions

Lessons from Amazon While Amazon strengthened its status as a worldwide hyperscaler in cloud computing, e-commerce sales fell below expectations. Looking at 2022 e-commerce predictions, there are lessons to learn from Amazon's underperformance. However, that underperformance still rings signification profit. Revenue in the third quarter of 2021 was up 15%, for example. On the other [...]

By | 2022-01-06T08:51:23-05:00 January 7th, 2022|Categories: ecommerce|Tags: , , |Comments Off on 2022 E-commerce Predictions