Landing Pages for Google Ads
What is a Google Ad Landing Page? As the My Fulfillment Company blog series continues to help e-commerce partners understand Google Ads, we’ll do something never before attempted in explaining landing pages. First, you might be wondering, how is a navy aircraft carrier image helping me understand what makes a Google Ad landing page? However, by […]
Scheduling Google Ads for Ecommerce
Google Ads for Ecommerce: Scheduling Finally, in our series featuring Google Ads we are ready to focus on one of the final stages for Ecommerce, scheduling. If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling. Technically speaking, flight information display systems […]
Selecting Google Ads Keywords for Ecommerce on a Budget
Google Ads Keywords for Ecommerce In our last post we touched on the more advanced boolean operator approach but concluded with a preview to keyword matching options. Specifically, when bidding, it’s the option to choose either: broad, phrase or exact match parameters. In the context of keywords and writing great ads for your ecommerce store, the […]
Selecting Keywords for Google Ads
Google Ads Selecting Keywords As we continue our series to demystify Google Ads Campaigns, specifically selecting keywords for Google Ads, you might say the fun part is next. In last week’s post, “Understanding the 3 Layers of Google Ads,” we took a dive into the main components of a Google Ad Campaign. First, account organization, […]
Understanding The 3 Layers of Google Ads
E-Commerce Stores and Google Ads In our previous blog post, “How to Drive Traffic to Your Site Using Google Ads, ” the significance of Google Ads as a primary SEM (search engine marketing) tool was our topic. Now, let’s discuss the how and roll up our digital marketing sleeves. First, a word about this post’s […]
Fulfillment Company Near Me
Searching for a Fulfillment Company Nearby? If you are in the the metro Atlanta area, looking for a fulfillment company, you have come to the right place. First, we offer traditional inventory management and operational expertise. Next, our account management services bundled with eCommerce fulfillment provides a one-stop-shop. Family-Oriented Fulfillment Business Formerly, OneLabel Fulfillment, we began […]
How to Drive Traffic to Your Website Using Google Ads
Google Adwords and Driving Traffic It’s now been more than 20 years since Google launched Adwords, today known simply as Google Ads. Now, according to Wikipedia, “Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. In 2021, Google Ads generated US$257.6 billion.” There is perhaps no better way […]
Why Fulfillment Should Be a Priority for Your Online Orders
The Importance of Online Order Fulfillment in E-Commerce More than 40% of a typical online store’s revenue is from repeat business. That statistic speaks to the importance of online order fulfillment in e-commerce. As many sales experts will tell you, it’s easier and less expensive to keep existing business than it is to keep having […]
How to Use Google Skillshop for Online Business
Google Skillshop – Online Business Products As of this writing there are 15 topics in Googles newish learning platform, so let’s get started. Google Skillshop, formerly Academy for Ads, is a training hub for business owners and marketing practitioners alike. Today, no matter what size your company, terms like digital transformation may apply to your […]
Google Marketing Tools for Small Businesses
Free Google Training and Certifications Earlier this year, The Wall Street Journal and every other major financial publication reported what Adweek put most succinctly. “Google parent Alphabet continued to post double digit increases in revenue.” Specifically through ad sales, which make up over 80% of Google’s revenue. It’s no wonder Google provides a variety of marketing tools for […]