Free Google Training and Certifications Earlier this year, The Wall Street Journal and every other major financial publication reported what Adweek put most succinctly. "Google parent Alphabet continued to post double digit increases in revenue." Specifically through ad sales, which make up over 80% of Google's revenue. It's no wonder Google provides a variety of marketing tools for [...]
What is Performance Marketing On November 2021 Google announced it was replacing Local Campaigns and Smart Shopping with Performance Max. Google explains the new program as a way for "performance advertisers" to access all of their ads inventory from a single campaign. Wait a minute, what is performance marketing and advertising? If your ecommerce store [...]
Shopping for Makeup and Beauty Products Online If you are looking to set up an online store and are wondering what products to consider, makeup and beauty products are becoming one of the most popular products. However, there are important features to consider when shopping for makeup and beauty products online. Returning Makeup: Shopping Online [...]
Ecommerce Retargeting with Emails Retargeting clients is the last stage of email marketing for ecommerce in this series. Marketing automation's shining star is the ability to retarget and segment messaging. However, without the added touch of personalization your email nurturing campaign wont be fully realized. Keep in mind that shoppers who visit your website will [...]
Email Marketing Automation and Fulfillment In last week's post about email marketing software, we ended with a conversation about advanced email marketing automation tools. Specifically, from Mailchimp and Constant Contact, to help guide the discussion in the context of pros and cons. Next, let's visualize one of your customers making a purchase and is greeted by your [...]
Email Marketing: Digital Marketing Tools Rounding out the top tools for digital marketing, email marketing is often last on the list. However, as they say, last but not least as email marketing efforts require coordination with the other top five tools. Today's digital marketing experts understand that social media, design tools, analytics tools and content marketing [...]
Email Marketing Software for eCommerce In an earlier post we talked about digital transformation and urged readers to embrace the advantages afforded by technology. Last week in our topic, what's old is new again, we begin to discuss the transformative opportunities in email technology. While some may point to their inbox as a cluttered mess it's up [...]
The Future of Your Ecommerce Marketing As we move forward into the new year and look for better more efficient ways of ecommerce marketing, it's not if but when you run into "digital transformation." Earlier this month in our blog we shared our thoughts with the post: "eCommerce Digital Transformation." Of course, as online marketing [...]
It's time for eCommerce Digital Transformation A new year is upon us and it signals another leap in society and consumer behavior, it's time for ecommerce digital transformation. It's year three of the 21st Century and most all online retailers are well into Web 2.0. We are in our second year of the pandemic and [...]
What is an eCommerce Platform? Chances are for those of you reading this blog the idea of an eCommerce platform is a natural progression. You are in the online marketing and retail business because of a knack for both product sales and technology. E-Commerce platforms take many shapes and sizes but they all provide a [...]