Conversational Marketing, Does My Ecommerce Site Need a Chat Bot?

Conversational Marketing Solution for Ecommerce Sites How about we begin this week's post with a history question?  Who remembers the Microsoft Office Assistant?  It was called Clippy and holds the distinction as the predecessor of today's chat bots. Chippy was the first chat bot I knew and possibly the start of conversational marketing. It might [...]

By | 2022-06-30T13:26:18-04:00 June 29th, 2022|Categories: ecommerce|Tags: , , |Comments Off on Conversational Marketing, Does My Ecommerce Site Need a Chat Bot?

Online Shopping and Inflation 2022

Adobe Reports on Online Shopping and Inflation As reported by Forbes, "Inflation Cost Online Shoppers 2.8 Billion in March, Adobe Reports," online shopping and inflation are growing major economic concerns. Items in categories such as apparel and groceries are getting the worst of it, along with soaring gas prices. So as we take a lap [...]

By | 2022-06-21T08:43:41-04:00 June 22nd, 2022|Categories: ecommerce|Tags: , , |Comments Off on Online Shopping and Inflation 2022

Google Ads Scores and Your Online Store

Online Stores Promoted by Google Ads - Quality Ratings The expression "I love it when a plan comes together," perfectly describes the feeling you might get with great Google Ad Scores. By the way, that expression was first popularized by John "Hannibal" Smith, played by George Peppard, in the TV show "The A-Team." Perhaps you [...]

By | 2022-06-15T10:26:19-04:00 June 15th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Google Ads Scores and Your Online Store

What’s Wrong with My Google Ads?

Signs there's Something Wrong with Google Ads Earlier, in our online marketing series, the concept of user intent was a sub topic. We now know that user intent plays a big part in an expert advertising campaign. However, you may still be asking yourself "what's wrong with my Google Ads?" After all, landing pages are [...]

By | 2022-06-07T16:06:52-04:00 June 8th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on What’s Wrong with My Google Ads?

How to Increase Ecommerce Sales using Digital Marketing

Ecommerce Digital Marketing Review As we pull out of pandemic-era economics there's a lot to cover in the rearview mirror. First, shipping container issues and inventory news made an impact on almost everyone in the e-commerce realm. Here, at My Fulfillment Company, we thought it would be helpful to learn how to increase ecommerce sales using [...]

By | 2022-05-31T15:41:08-04:00 June 1st, 2022|Categories: ecommerce, Fulfillment|Tags: , , , , |Comments Off on How to Increase Ecommerce Sales using Digital Marketing

PPC Landing Pages and User Intent

Benefits of Great Pay Per Click Landing Pages In the last blog post, "Landing Pages for Google Ads," the concept of a moving target explained the dynamic nature of Google Ads. Also discussed was thinking of search engine marketing in terms of intent for Google Ads.  Understanding intent is mission critical with pay per click landing pages. There are [...]

By | 2022-05-24T13:42:15-04:00 May 25th, 2022|Categories: ecommerce|Tags: , , , , |Comments Off on PPC Landing Pages and User Intent

Landing Pages for Google Ads

What is a Google Ad Landing Page? As the My Fulfillment Company blog series continues to help e-commerce partners understand Google Ads, we'll do something never before attempted in explaining landing pages. First, you might be wondering, how is a navy aircraft carrier image helping me understand what makes a Google Ad landing page? However, by [...]

By | 2022-05-20T10:17:48-04:00 May 18th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Landing Pages for Google Ads

Scheduling Google Ads for Ecommerce

Google Ads for Ecommerce: Scheduling Finally, in our series featuring Google Ads we are ready to focus on one of the final stages for Ecommerce, scheduling.  If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling. Technically speaking, flight information display systems [...]

By | 2022-05-10T15:42:11-04:00 May 11th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Scheduling Google Ads for Ecommerce

Selecting Google Ads Keywords for Ecommerce on a Budget

Google Ads Keywords for Ecommerce In our last post we touched on the more advanced boolean operator approach but concluded with a preview to  keyword matching options. Specifically, when bidding, it's the option to choose either: broad, phrase or exact match parameters. In the context of keywords and writing great ads for your ecommerce store, the [...]

By | 2022-05-17T06:31:49-04:00 May 4th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Selecting Google Ads Keywords for Ecommerce on a Budget

Selecting Keywords for Google Ads

Google Ads Selecting Keywords As we continue our series to demystify Google Ads Campaigns, specifically selecting keywords for Google Ads, you might say the fun part is next. In last week's post, "Understanding the 3 Layers of Google Ads," we took a dive into the main components of a Google Ad Campaign. First, account organization, [...]

By | 2022-04-26T09:48:56-04:00 April 27th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Selecting Keywords for Google Ads