PPC Landing Pages and User Intent

Benefits of Great Pay Per Click Landing Pages In the last blog post, "Landing Pages for Google Ads," the concept of a moving target explained the dynamic nature of Google Ads. Also discussed was thinking of search engine marketing in terms of intent for Google Ads.  Understanding intent is mission critical with pay per click landing pages. There are [...]

By | 2022-05-24T13:42:15+00:00 May 25th, 2022|Categories: ecommerce|Tags: , , , , |Comments Off on PPC Landing Pages and User Intent

Landing Pages for Google Ads

What is a Google Ad Landing Page? As the My Fulfillment Company blog series continues to help e-commerce partners understand Google Ads, we'll do something never before attempted in explaining landing pages. First, you might be wondering, how is a navy aircraft carrier image helping me understand what makes a Google Ad landing page? However, by [...]

By | 2022-05-20T10:17:48+00:00 May 18th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Landing Pages for Google Ads

Scheduling Google Ads for Ecommerce

Google Ads for Ecommerce: Scheduling Finally, in our series featuring Google Ads we are ready to focus on one of the final stages for Ecommerce, scheduling.  If you have ever been to a major airport and seen the busy schedules, usually inside the terminal, you have a good reference for ad scheduling. Technically speaking, flight information display systems [...]

By | 2022-05-10T15:42:11+00:00 May 11th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Scheduling Google Ads for Ecommerce

Selecting Google Ads Keywords for Ecommerce on a Budget

Google Ads Keywords for Ecommerce In our last post we touched on the more advanced boolean operator approach but concluded with a preview to  keyword matching options. Specifically, when bidding, it's the option to choose either: broad, phrase or exact match parameters. In the context of keywords and writing great ads for your ecommerce store, the [...]

By | 2022-05-17T06:31:49+00:00 May 4th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Selecting Google Ads Keywords for Ecommerce on a Budget

Selecting Keywords for Google Ads

Google Ads Selecting Keywords As we continue our series to demystify Google Ads Campaigns, specifically selecting keywords for Google Ads, you might say the fun part is next. In last week's post, "Understanding the 3 Layers of Google Ads," we took a dive into the main components of a Google Ad Campaign. First, account organization, [...]

By | 2022-04-26T09:48:56+00:00 April 27th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Selecting Keywords for Google Ads

Understanding The 3 Layers of Google Ads

E-Commerce Stores and Google Ads In our previous blog post, "How to Drive Traffic to Your Site Using Google Ads, " the significance of Google Ads as a primary SEM (search engine marketing) tool was our topic. Now, let's discuss the how and roll up our digital marketing sleeves. First, a word about this post's [...]

By | 2022-04-20T08:54:03+00:00 April 20th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Understanding The 3 Layers of Google Ads

How to Drive Traffic to Your Website Using Google Ads

Google Adwords and Driving Traffic It's now been more than 20 years since Google launched Adwords, today known simply as Google Ads. Now, according to Wikipedia, "Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. In 2021, Google Ads generated US$257.6 billion." There is perhaps no better way [...]

By | 2022-04-05T08:57:45+00:00 April 4th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on How to Drive Traffic to Your Website Using Google Ads

How to Use Google Skillshop for Online Business

Google Skillshop - Online Business Products As of this writing there are 15 topics in Googles newish learning platform, so let's get started. Google Skillshop, formerly Academy for Ads, is a training hub for business owners and marketing practitioners alike. Today, no matter what size your company, terms like digital transformation may apply to your [...]

By | 2022-03-22T15:24:02+00:00 March 22nd, 2022|Categories: ecommerce|Tags: , , , |Comments Off on How to Use Google Skillshop for Online Business

Google Marketing Tools for Small Businesses

Free Google Training and Certifications Earlier this year, The Wall Street Journal and every other major financial publication reported what Adweek put most succinctly. "Google parent Alphabet continued to post double digit increases in revenue." Specifically through ad sales, which make up over 80% of Google's revenue. It's no wonder Google provides a variety of marketing tools for [...]

By | 2022-03-15T16:32:54+00:00 March 15th, 2022|Categories: ecommerce|Tags: , , , |Comments Off on Google Marketing Tools for Small Businesses