Email Marketing: Digital Marketing Tools Rounding out the top tools for digital marketing, email marketing is often last on the list. However, as they say, last but not least as email marketing efforts require coordination with the other top five tools. Today's digital marketing experts understand that social media, design tools, analytics tools and content marketing [...]
Email Marketing Software for eCommerce In an earlier post we talked about digital transformation and urged readers to embrace the advantages afforded by technology. Last week in our topic, what's old is new again, we begin to discuss the transformative opportunities in email technology. While some may point to their inbox as a cluttered mess it's up [...]
The Future of Your Ecommerce Marketing As we move forward into the new year and look for better more efficient ways of ecommerce marketing, it's not if but when you run into "digital transformation." Earlier this month in our blog we shared our thoughts with the post: "eCommerce Digital Transformation." Of course, as online marketing [...]
It's time for eCommerce Digital Transformation A new year is upon us and it signals another leap in society and consumer behavior, it's time for ecommerce digital transformation. It's year three of the 21st Century and most all online retailers are well into Web 2.0. We are in our second year of the pandemic and [...]
What is an eCommerce Platform? Chances are for those of you reading this blog the idea of an eCommerce platform is a natural progression. You are in the online marketing and retail business because of a knack for both product sales and technology. E-Commerce platforms take many shapes and sizes but they all provide a [...]
Lessons from Amazon While Amazon strengthened its status as a worldwide hyperscaler in cloud computing, e-commerce sales fell below expectations. Looking at 2022 e-commerce predictions, there are lessons to learn from Amazon's underperformance. However, that underperformance still rings signification profit. Revenue in the third quarter of 2021 was up 15%, for example. On the other [...]
The Year in Review: Trends and Predictions In our final blog of 2021 we take a look at the year in review. It's been an unsteady ride for many online retailers. First, the ongoing pandemic's labor shortage, The Economic Rebound Is Still Waiting for Workers, continues to affect industries of all shapes and sizes. However, the pandemic continues [...]
The Data-Driven Digital Journey and New Customer Experience Among just a few of the buzz words you will find in our online vernacular like optimization, transformation and edge computing there is one that stands out for this post. As our featured image depicts a smart modern city at rest under the IOT (internet of things), [...]
Subscription eCommerce We continue Part II of our Fulfillment Trends miniseries by looking at one of the newer models on the block, subscription eCommerce. One of the most popular trending e-commerce models is an all-in-one method for improving online customer loyalty. Online entrepreneurs not only magnify marketing channels by providing customer convenience but also enhance quarterly forecasting and retain [...]
Digital Transformation Drives Fulfillment Trends for 2022 As the first full pandemic year draws to an uncertain close, fulfillment trends for 2022 reflect more technological advances. Many consumer behavior trends are largely due to the acceleration of digital transformation that provides an increase in edge computing in today's internet of things. More interaction with our digital [...]