About Eric Holder

Eric Holder is a Marketing Communications Expert with 20 + years experience, in both agency & in-house settings. Holder is astute at identifying Market Differentiators & utilizing teams to leverage Content, SEO / SEM, Social Media, PR, CX, Influencers & Analytics that produce MQLs.

Kitting Health and Beauty Product Packaging

Kitting Products: Health and Beauty Packaging Many online merchants that specialize in health and beauty products rely on kitting packages direct to consumer with economies of scale as an objective. Kitting health and beauty products has advantages over pick and pack processes, discussed in this post. While fulfillment costs are a major concern for kitting products, [...]

By | 2021-10-29T07:39:45-04:00 March 24th, 2021|Categories: Inventory, Packaging, Shipping, Warehousing|Tags: , , |0 Comments

Shipping Delays as a Result of the Covid-19 Pandemic

Shipping Delays Caused by the Covid-19 Pandemic One Year of the COVID-19 (Coronavirus) Pandemic Online stores and digital merchants are now a year into dealing with shipping delays caused by the Covid-19 Pandemic. Merchants and vendors, like fulfillment companies, have kept day-to-day operations afloat during the COVID-19 (Coronavirus) pandemic. Online merchants hoped the holiday “Shipageddon” [...]

By | 2021-05-11T10:20:45-04:00 March 10th, 2021|Categories: Fulfillment, Inventory, Packaging, Shipping, Warehousing|Tags: , , |0 Comments

The Company Supply Chain

What is the Company Supply Chain? The Supply Chain means different things to different business models but everyone agrees on its importance to success. In our e-commerce driven economy, especially given the challenges of the ongoing pandemic, understanding your supply chain defines profit. The company supply chain is a matrix or network between a customer and [...]

Direct To Consumer Makeup Industry Cosmetics Industry Trends

Direct To Consumer Makeup Industry In last month’s article we talked about shopping for makeup and beauty products online while covering a few best practices. From return policies to online influencers our post, “What to know when Shopping for Makeup and Beauty Products Online” was hopefully helpful to online sellers. Now, a closer look at cosmetics [...]

Safe Holiday Gift Returns

Have a Plan for Safe Holiday Gift Returns The holiday season is over but for many of us gifts are still arriving at our doorsteps. Due to shipping delays, it could be the end of January before there is a need to make plans for safe holiday gift returns. Whether all of your gifts are [...]

Order Fulfillment Meaning and Management Best Practices

What is Order fulfillment? Fulfillment companies must work hard to strategically display and arrange an eCommerce store that drives traffic to become successful. Examples of web traffic that comes from marketing channel management include search engine optimization, paid advertising and a presence in one or more sites like Amazon, Google Shopping or Ebay. In a [...]

Shipageddon and Holiday Delivery Services

Shipageddon and Holiday Delivery Services  November is annually regarded as the happy kickoff to online shopping’s busiest time of  the year.  However, because of the covid-19 pandemic the notion of “shipageddon” is taking center stage. In-store holiday deals, normally reserved for in-store shoppers,  have been now extended to online shopping. That translates into higher inventory [...]

Amazon Fulfillment Restrictions Requirements and Limitations

In this post we are going to explore some of the fulfillment restrictions online merchants face while using Amazon's services. Specifically FBA or Fulfillment by Amazon.  Fulfillment restrictions affecting professional online merchants that experience issues with FBA will learn more about what to expect. To be sure, there are many fulfillment and storage restrictions, requirements and limitations. However, [...]

Fulfillment Companies Ready to Scale Up in Response to the COVID-19 Pandemic

COVID-19 Fulfillment Companies in a Pandemic Fulfillment companies have a unique relationships with their e-commerce partners. With the increase in online shopping, due to the COVID-19 Pandemic, collaborations are even more critical for success.  Because the federal government has classified fulfillment companies as designated essential services, Growth in the shipping and fulfillment business continues to rise. Today, [...]