In 2016, the global dietary supplements market was worth $132.8 billion, and by 2022, it is expected to reach $222.3 billion, representing an 8.8% growth. As such, numerous merchants are getting in on the vitamins and nutritional supplements industry, but those who don’t secure the right shipping and fulfillment services may not be as successful as they’d like. Here are some of the reasons why these services are crucial to your success.
Accuracy is Everything
When it comes to vitamins and supplements, accuracy is critical. For some people, taking the wrong supplement – or the wrong dose of the right supplement – can be dangerous, if not fatal. For this reason, it is very important that the products you sell are packaged correctly. If you put the wrong product into the box, this can cause some serious issues for the buyer. The best way to ensure accuracy is to hire an expert shipping and fulfillment partner with experience in this industry. They will check and double-check the order to ensure that the right vitamin or supplement (at the right dose) goes to the right people at the right times.
Product Quality and Climate Control
Something else to consider is that many vitamins and supplements must be kept at a very specific temperature range in order to keep their intended potency and effect. Studies on the effects of heat on vitamins show that they lose effectiveness and begin to break down much more quickly when exposed to heat, and in some cases, overly-degraded supplements can be unsafe. For example, people who rely on a specific vitamin due to a deficiency need the full potency of that vitamin, and if yours were improperly stored, they won’t get it. Again, shipping and fulfillment services are also responsible for warehousing, so choose one with the best possible climate control for your supplements.
Numerous people have vitamin and mineral deficiencies, so they rely on their shipments arriving in a timely manner to keep them healthy and/or comfortable. If shipments take far longer than customers anticipate, it can cause them to have serious health issues. Someone who has anemia, for example, should never run out of their iron supplement; doing so may result in serious injury and even hospitalization. You must choose a fulfillment partner that can get your orders into buyers’ hands within a reasonable amount of time.
Your Reputation is at Stake
If your accuracy, product quality, or timeliness is questionable, it can cause some serious issues for your reputation as a business, even if nobody gets sick or misses a shipment. This is the age of instant gratification, and while many people do not mind waiting a few business days for a shipment, they simply can’t tolerate errors, products that aren’t effective, or products they didn’t even order.
If you want to ensure that your vitamin and supplement business is a success, you must ensure accuracy, product quality, and timely shipment to bolster your reputation as a seller. The best way to do this is with a trusted shipping and fulfillment partner with years of expertise in the industry.
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