Ecommerce Trends for 2021

In this post we’ll identify emerging ecommerce trends for 2021 and provide insights to help improve your ecommerce business. According to a post on ecommerce intelligence, by John LeBaron who covers ecommerce trends and global ecommerce for Pattern, “for the past 10 years, ecommerce was growing an average of 15% year-over-year.” However, in 2020, ecommerce grew 32% according to the post. Read on to find out about ecommerce trends that can affect your business.

The Growth of Online Markets

First, it’s important to diversify your channel marketing strategy. Smaller marketplaces thrived in 2020 and 2021 looks to improve. In addition, traditional chain stores are strengthening their online model and the environment could be friendly to your products. Walmart edged eBay and is now the second largest ecommerce marketplace. Secondly, a continuing ecommerce trend for 2021 is customer experience. We’ve talked about return logistics, see links below, and it should not be a surprise for 2021 and beyond. Finally, LeBaron notes that several “pandemic shopping categories” such as essential goods, in-place entertainment and home-improvement projects set trends for 2020.

Omnichannel Strategy

Perhaps you have experienced great success with search engine optimization or even a paid keyword campaigns with platforms like Google Adwords. For many ecommerce business models, Facebook is the main channel to promote products and boost sales. However, a true omnichannel approach – one that listens to the ecommerce trends – means Instagram and TikTok. Instagram has more than 1 billion users, worldwide. Both platforms provide new and inventive opportunities to spread the word about your sales items. The evolving role of social media networks is growing, it’s the new normal.

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