Cyber Monday Online Sales Down 1.4%
According to a CNBC report, “Cyber Monday online sales drop 1.4% from last year to $10.7 billion, falling for the first time ever.” While this may be news to some readers, those who have been keeping up with our blog may not be surprised. In our holiday ecommerce trends, we identified and predicted early shopping as a top factor affecting consumer behavior. Additionally, the CNBC post offers speculation as to why there is a first-ever drop in Cyber Monday sales. In terms of an economic disruption, many point to Amazon for answers. The e-commerce giant, Amazon, has been promoting Black Friday deals since October. Further, given the national news coverage of supply chain problems consumers are looking to shop early. For more information about the container crises, read this blog.
Major Analytics Firm Expects Record-breaking Holiday E-Commerce
Adobe Analytics began tracking e-commerce trends almost a decade ago, 2012, and today analyzes more than 1 trillion user interactions to online retailers. Since then, the marginal decrease of 1.4% is the only statistical dip. However, the mega-metrics firm expected an overall record-breaking holiday season for e-commerce activity. As mentioned earlier, many economist and analyst cite holiday pre sales as the disruptor but worldwide pandemic fears also factor in. To date there is a nationwide debate regarding COVID-19 vaccination as news of variant strains affect consumer outlooks. Perhaps there was slight reset to traditional brick and mortar shopping due to fears of scarcity and avoidance of crowds.
November Sales Reflect Strong Economy
Given that early holiday sales events were disrupting to traditional ecommerce trends, that’s not the entirely bad news. Looking at Q4, from November 1 to Cyber Monday, Adobe reports online shoppers spent $109.8 billion online, up 11.9% year over year, according to the CNBC story.
Finally, read more installments on holiday trends by clicking over to our blog where we work hard to provide helpful articles and news.
- Ecommerce Holiday Trends Part 1
- E-Commerce Trends for the Holiday 2021 Part 2
- Shipping Disruption and Global Supply Chains
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