Conversational Commerce and Your Online Store

E-Commerce and Conversational Tools Last week's blog took a dive into conversational marketing and the tool synonymous with the craft, DRIFT. Conversational commerce is a bit broader and could be a fit for your online store. Chris Messina, inventor of the hashtag, gets credit for term. He cites "conversational commerce" in a 2015 Medium article. [...]

By Eric Holder| 2022-07-05T19:17:07-04:00 July 6th, 2022|Categories: ecommerce|Tags: chat bots, conversational commerce, conversational marketing, digital marketing tools, ecommerce trends|Comments Off

Conversational Marketing, Does My Ecommerce Site Need a Chat Bot?

Conversational Marketing Solution for Ecommerce Sites How about we begin this week's post with a history question? Who remembers the Microsoft Office Assistant? It was called Clippy and holds the distinction as the predecessor of today's chat bots. Chippy was the first chat bot I knew and possibly the start of conversational marketing. It might [...]

By Eric Holder| 2022-06-30T13:26:18-04:00 June 29th, 2022|Categories: ecommerce|Tags: chat bots, conversational marketing, ecommerce trends|Comments Off